In what ways does
your media product use, develop or challenge forms and conventions of real
media products?
In this evaluation
I will explain how we have used, developed and challenged the conventions of an
already existing media product. I will give analyst of how we compare our video
to others both in our genre and other genres that we have taken inspiration
from.
In our video we
have used typical music video conventions, we have tried to stick to typical
conventions within our genre, which is indie. For our planning we have watched
lots of music videos in preparation for making our own, we have taken some key
elements that we have found that most of the videos include in their own. One
of the things we got from the research was that most music videos within the
indie genre are performance videos; therefore it was important for us to have a
performance video as this would stick in with our genre of choice. This is why
throughout the song we have our artists singing throughout, even though we
don't have any instruments in the video it doesn't matter because there are
many performance videos in the indie genre where they don't have any
instruments in their playing either. One of the performance videos that we
originally took inspiration from was rat boy sign on, these used blow up
instruments which we thought could look quite good at first, however with the
video we have done I don't think that it would have it in with it. Another
convention that we have taken from watching other videos within the genre is that
we found pretty much all of them used a free hand camera, however not all of
the music videos used free hand for the whole song as they included a few shots
where they would have sued a tripod. We also picked up on the fact that a lot
of indie genre music videos are based in more of an urban setting, so because
of this we thought that we would do most of our filming in the more run down
bits of Leicester because the backdrop would fit in more. We also visited some
abandoned buildings/ areas as these featured a lot of graffiti, which helped to
portray the urban aesthetic that went wanted to represent in our video. We had
also seen that other music videos that have included rooftop scenes, one of the
music videos that we have taken inspiration from for this was King Krules Easy
Easy, we thought that this would be a good way to show the city which would
help give the video an urban feeling to it. The next bit of inspiration that we
have taken form many videos were the train station shots, we took inspiration
from the original sticks and stones video and King Krules Easy Easy again for
this. We thought that the train station fitted within the genre conventions and
made therefore we decided to have some shots of the trains. The way we have
kept our video conventional throughout is by using our actual artist for the
video; pretty much every conventional performance music video has their artists
performing in it. according to Sven carillons theory we have kept to conventions because we have singing for most of the video, this would portray a conventional performance video in which ours is. There are a few unconventional ones that would have different
people performing the video instead of the actual artists.
Our music video
also challenges a lot of the traditional music convention. The genre Indie,
which we have chosen is a genre known for being different and individual from
all the other genres and conventions, it is known for indie to use ideas from
other genres however they have their own twist on their products. Lots of indie
artists are low budget and isn’t afraid to show this as a lot of vintage
clothing is featured within the genre, which is different to all other
conventions. We have used tried to use vintage clothing, which helps to portray
the genre better. The backdrop that we have used for a large part of our video
includes walls that have graffiti over them, especially in the choruses when
fin is performing this is visible. This challenges typical music video
conventions, as there aren’t really nay indie music videos that use backdrops
like these. We though that the backdrop on these walls looked good with the
lighting it also supported the colours that our performers were wearing and
made them stick out, allowing the audience to appreciate the aesthetics of the
shots more. One of the biggest challenges we have done is used two singers even
though in the actual song it is a single artist this goes against pretty much
all conventions, however the way we have done it is that our performers are
singing different parts of the song. We have got Alfie singing the verse and
then Fin singing the chorus as we thought that the voices sounded different
enough to have both performers. One band that we had taken inspiration from for
this is the cribs as we think that they sound very similar however they are two
separate singers. There are some videos that have many people singing even
though it’s only the one artist however they would usually use people that
are quite obviously not the artist, however we have used two performers to make
it look more like a band. We also found when we came to performing that
our band members looked a lot better together therefore we decided we
would have the both of them. The digger bucket scene is
also unconditional especially for our genre, as we haven’t seen any other
videos where they use one.
It is important
that we develop conventions as our genre is mainly related around the
young and the new, therefore it is often that conventions are
made. In our music video we have tried to
develop these conventions and put our own twist soon them. One
example of how we developed a convention was with the fire scene, we took
inspiration from the Ratboy video Laid-back they used the
fire scene as well however we develop the idea by using the
light of the fire in different shots where we had our performs facing
the fire and the fire gave off good lighting for our filming. We used a
digger bucket for me of the shots near the fire as the lighting was good
and when it was raised it care an air of messing
around kind of thing which we wanted to bring across to our
viewers.
In conclusion I think that we have use developed and challenged typical music video conventions. I think this is important as with challenging the conventions it shows a new and modern twist on the average music video. It's important to use the conventions so it proves that we can make a good typical music video, and shows that we know what we actually need to do. However it is also important to develop the music video as it shows creativity that we can come up with our own ideas instead of just copying other videos on the whole.
In conclusion I think that we have use developed and challenged typical music video conventions. I think this is important as with challenging the conventions it shows a new and modern twist on the average music video. It's important to use the conventions so it proves that we can make a good typical music video, and shows that we know what we actually need to do. However it is also important to develop the music video as it shows creativity that we can come up with our own ideas instead of just copying other videos on the whole.
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