the 1975 digipack analysis

This digipack has a very monotone look to it, the two colors featured are black and white, the cd its self look a brownie grey colour in the picture however in real life it is black with the writing on it being a shiny black so you can see the name.  The theme stays the same on every bit of the digipack being black and white. Another noticeable them that’s going on is how they’ve stuck to the rule of thirds, they have gone down the middle of the surface in all of them apart from the cd its self where the cd is across the top but is still sticking with the rule of thirds. The reason why they would have chosen these colors and to stick to the rule of thirds is because it makes it look very aesthetically pleasing there fore resulting a more professional looking digipack. Black and white together remind you of a suit or tuxedo, which are usually black with a white shirt, which is often linked to class professionalism and aesthetically, pleasing. This correlation also makes sense as well as it isn’t uncommon for them to perform in suits with a black blazer and jeans with a white shirt on (found in the picture below). The suit could be used as a metaphor like the packaging is what you see however, its what’s on the inside that you’re listening too and actually want to hear the singer who is wearing a suit/ packaging.

On the front and back cover they feature what looks like illuminated text and borders. This can be linked to their live performances as they use illuminated lights like this in their performances. Often using the rectangular borders they have used on the covers these are usually placed above them when performing.  This helps them correlate more of their products together as  

7 areas for the analysis

1. Music videos demonstrate genre characteristics. (e.g. stage performance in metal videos, dance routine for boy/girl band, aspiration in Hip Hop). 
2. There is a relationship between lyrics and visuals. The lyrics are represented with images. (either illustrative, amplifying, contradicting). 
3. There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the music. (either illustrative, amplifying, contradicting). 
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style). 
5. There is frequently reference to notion of looking (screens within screens, mirrors, stages, etc) and particularly voyeuristic treatment of the female body.
6. The artist may develop motifs or iconography that recur across their work (a visual style)
7. There are often intertextual reference (to films, TV programmes, other music videos etc)

feedback from our first music draft video

Name	Alex, Alfie, Will
Music Video
Artist	Bathtub Shouting
Song	Sticks And Stones

Feedback

Make a decision regarding who will be your singer.

The car sequences don’t work.

Avoid static shots (specifically the sat down shot). Always have some movement (either the camera or the background). Consider foreground and background.

Lose the vodka bottle. It is unnecessary.

Try including 3 different outfits for the lead singer.

Consider title card at beginning and end.

Try to include more extras.

The city Centre setting will be excellent

Open few shots are composed and framed well.

feedback from our first music draft video

https://drive.google.com/file/d/1xKFyAa5_3bQZCzgU4B9YT9e-DEBWO7E9/view?usp=sharing

story board key

25 word pitch

Indie

Urban

Teenagers

Music

Video

Band

Unisex

Basic

Retro

Vintage

Clothing

Friends

Performance

Genre

Alternative

Loud

Fun

Careless

Brit

Pop

Youth

Rebellious

Unique

Reckless

Punk

examples of music videos in the indie genre using friends

 Yung Lean uses his friends throughout the whole video with the being in pretty much every shot, this would be similar to how I would like the friends in our video to be, as you can still make out who is the star image as the friends don't really take too much attention away from him. One thing I will definitely have different though is the clothing they are wearing, the clothing they are wearing could be confused with a grime genre of video, so we would have to be careful that the friends’' outfits suit the genre otherwise it would look odd unless we went for a sarcastic look/ where they don't acre as this could fit in with the genre.

In this video Loyle Carner uses both family and friends, however in the video they are all either singing or playing an instrument as if they are in the song. I quite like how he has done this however I think we would use our friends as more of space fillers rather than actually performing.

This video features the band having a party in an abandoned warehouse looking place, however quite a lot of the shots are their friends featured smiling/ having a good time I like this because it shows a playful vibe to the music video. I also like how they are in the background of the shots, I would like most of the shots with friends to be like this so they don’t actually take much of the attention away but they are kind of a space filler, it is important for the blank spaces to be filled as well because otherwise our video could look quite boring and as a result of this not very professional. 

using friends in our music video

We have decided that we are going have some friends in the background, one of the reasons we have decided to do this is because other music videos within the genre do this. The reason we have decided this is because we feel like it would make the video a bit more interesting instead of just having the artist, for some genres this would be alright as it would fit in however there are few videos in our genre that has only the friends. The friend’s aspect would help us make it a little more playful and it’s not as serious, this is the kind of image we want to deliver to our audience through the music video, we have gone for this idea because it will match the chosen song in the way it sounds.

prospective video locations

This is a video for King Krule's "Easy Easy". As a group when we watched the video, we really liked how King Krule was on top of a building. We then decided to take inspiration from this and try and get to a rooftop in the local area. The first place we thought of was Lutterworth, however, we thought that the scenery and environment was not good enough for are video because no buildings are as tall and the surrounding environment would not necessarily fit the genre.

The next place we thought of was Leicester. Leicester city centre is a maximum of 20 minutes away and it has plenty of tall buildings and the surrounding area is exactly the kind of scenery we want. After we thought about Leicester, we immediately knew that we wanted to film on a rooftop in Leicester. We then set about trying to organise a rooftop we wanted to film on.

Having a rooftop involved in a video is effective because it adds to how the video looks. Think about having a performance next to a building or on a pavement. It may be good, but an extra backdrop and the element of danger is involved in a rooftop shot. Therefore the audience watching has more to look at and it is generally more interesting too.

Although, we would have to be careful about falling or getting into trouble for being on the roof in a first place. As a group, we have decided to ask around friends who go to Leicester college and may know of any buildings we can film on with permission. We would also film in the centre of the roof to prevent anybody from falling off.