the 1975 digipack analysis

This digipack has a very monotone look to it, the two colors featured are black and white, the cd its self look a brownie grey colour in the picture however in real life it is black with the writing on it being a shiny black so you can see the name.  The theme stays the same on every bit of the digipack being black and white. Another noticeable them that’s going on is how they’ve stuck to the rule of thirds, they have gone down the middle of the surface in all of them apart from the cd its self where the cd is across the top but is still sticking with the rule of thirds. The reason why they would have chosen these colors and to stick to the rule of thirds is because it makes it look very aesthetically pleasing there fore resulting a more professional looking digipack. Black and white together remind you of a suit or tuxedo, which are usually black with a white shirt, which is often linked to class professionalism and aesthetically, pleasing. This correlation also makes sense as well as it isn’t uncommon for them to perform in suits with a black blazer and jeans with a white shirt on (found in the picture below). The suit could be used as a metaphor like the packaging is what you see however, its what’s on the inside that you’re listening too and actually want to hear the singer who is wearing a suit/ packaging.

On the front and back cover they feature what looks like illuminated text and borders. This can be linked to their live performances as they use illuminated lights like this in their performances. Often using the rectangular borders they have used on the covers these are usually placed above them when performing.  This helps them correlate more of their products together as